Earlier this week, sketchy-looking app Facezam caught the internet’s attention, and whipped up some controversy. It was all just a hoax engineered by a marketing company looking to score some viral gold. But that doesn’t mean you still shouldn’t be watching this story.
The app was touted as “Shazam for faces,” with its “makers” claiming it’d let users upload photos of strangers, then, leverage Facebook’s repository of profile pictures to identify the people in those photos.
