We’ve said it before and we will say it again — when it comes to mobile payments, there’s no one-size-fits-all solution, any more than there is one-size-fits-all payment method.
But what is clear is that the mobile solution that will ultimately garner the critical mass needed to ignite it will solve a problem for a consumer. Paying in a store hasn’t ever really been much of a problem – until EMV, anyway — so convincing consumers that it was better for them to pull out their phone and tap at some of the places they shopped rather than pull out their card that was accepted everywhere they shopped was a struggle.
