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Instagram wants to make hashtags great again

December 13, 2017

You know all those hashtags you’ve been adding to your Instagram posts in the hope that more people with similar interests will find your content and you’ll turn them into faithful followers? Well, hashtags are about to get a lot better and smarter, at least on Instagram, as the company wants to make content discovery even easier for the user.

The social network will let you follow hashtags going forward, which is a lot better than searching for hashtag content yourself.

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