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Apple’s $1 trillion milestone is not the most important measure of success, says Tim Cook

August 3, 2018

Via: Mashable
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Tim Cook wants everyone to chill just a bit.

In a memo sent to employees and obtained by Reuters, Apple CEO said it’s alright to be proud of the company reaching a $1 trillion market capitalization, but pointed out it was “not the most important measure” of success.

“Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values,” Cook wrote.

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