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Global smartphone sales were down in Q1 2018, but premium models boosted average prices

April 26, 2018

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Rather than tracking the achievements of individual smartphone vendors or comparing mobile OS share numbers, Germany’s largest market research institute generally focuses on providing the most accurate and detailed view possible of global demand and revenue fluctuations.

GfK’s latest report highlights a two percent decline in worldwide smartphone sales during Q1, offset by an astonishing 21 percent ASP year-on-year surge. The average price of the only 347 million smartphone units sold between January and March 2018 was USD 374, generating an estimated $129.8 billion in revenue, up a similarly impressive 18 percent from Q1 2017’s total earnings for the “maturing industry.”

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