Why add artificial intelligence (AI) to your mobile apps? Because when it comes to mobile apps, the one-size-fits-all approach simply doesn’t cut it anymore. Customers expect more.
Silicon Valley analyst Andrew Chen recently reported in an article that 77 percent users stop using mobile apps within three days of installation. Users have high expectations — often far higher than can be delivered by traditional apps — and they want solutions that are undeniably relevant, useful and personalized to their needs.