Samsung is taking charge of its destiny in the United States, doing something that the number two global smartphone brand hasn’t done before: selling its flagship phones direct to consumers.
It has launched an Apple-esque interface on its site that guides users through the process of customizing their Galaxy S8 or Galaxy S8+ pre-order. They may also choose which one of the four major carriers that align with (the Verizon version of each costs $720 and $840 total while the other three carriers’ SKUs cost $750 and $850, respectively) and one color out of Midnight Black, Orchid Gray and Arctic Silver. Zero-down, 24-month financing is available straight from Sasmung.
