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image: David Paul Morris / Bloomberg / Getty Images

This is what Apple’s Tim Cook is saying about AR

October 11, 2017

From the U.S. to India, the U.K. and Europe, Apple CEO Tim Cook has been touring the planet to share his thoughts around augmented reality (AR) and and Apple’s AR platform, ARKit. Here are some of his thoughts:

How important is augmented reality technology?

“I think AR is big and profound,” Cook said in August. He says the technology will prove to be as important as the App Store and will make the smartphone even more essential to people.

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