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After years of copying the iPhone, Samsung’s Galaxy S9 will finally copy Apple’s smartest strategy

December 12, 2017

Samsung wrote the book on copying Apple… literally. No, seriously — back when the company was still trying to break through in the smartphone market, Samsung actually created a 132-page internal document to help its designers and engineers copy the iPhone pixel by pixel. The South Korean conglomerate isn’t the only company that ripped off as much as it could from Apple and its iPhones, but Samsung was the first and clearly the most successful.

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