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Apple Acquires To Help Siri Get Smarter

October 5, 2017

Via: Pymnts

Startup announced that it is discontinuing its service – a smart assistant for customer representatives – to join Apple and work on Siri.

According to news from TechCrunch, this is not a straight acquisition, but more of an acqui-hire. There is also no IP coming over, and no specific indication of whether any part of Init’s code or services will be used by Apple.

The company seems to have only six employees, including co-founders Keith Brisson, Will Dawoodi, Kyle DeTella and Trevor McNaughton, and it’s unknown exactly how many are moving to Apple.

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