Chinese brand Xiaomi created an entire business out of copying Apple, seen in everything from an iOS-like skin for Android through websites and product launches – but perhaps the most blatant example was an iPad mini clone it named the Mi Pad.
Xiaomi even applied for a trademark on the name, prompting legal action by Apple, and the Cupertino company has now scored a partial victory …
Xiaomi initially sold the Mi Pad only in China, but with an eye on international expansion it applied for an EU trademark back in 2014. Apple lodged a formal complaint with the EU Intellectual Property Office (EUIPO), which was upheld.