They say when life gives you lemons, make lemonade, and it looks to me like Apple may be doing just that with the delayed launch of the iPhone X. The company appears to be taking a new approach to marketing this year’s flagship phone.
Apple normally has a very regimented approach to the way they the press – and hence the public – get exposed to a new iPhone, with two distinct phases …
First, the launch itself. The keynote covers what Apple thinks will be the key selling-points of the new phone, and then those members of the media invited get a brief hands-on in the demo area immediately afterwards.
