Samsung has been ahead of Apple in global smartphone sales volume for the better part of a decade, but in terms of profits, US customer support and wide-scale rollouts of its hot new mobile devices, the Cupertino-based tech giant always reigns supreme.
The gap is certainly narrowing across the board, even though technically, the chaebol’s big gains last year have mainly derived from memory chips and omnipresent displays. Meanwhile, there’s no denying today’s Galaxy S9 and S9+ launch in “markets around the world” has a very iPhone ring to it.
