The main reason the iPhone X isn’t selling as well as some analysts had hoped it would is the price. You might not pay the full $1,000 when you buy the phone, but you still have to pay $1,000. Upgrade and trade-in deals will sweeten the pot a bit, but there are plenty of caveats that go with these deals.
This fall, Apple will launch three iPhone X successors that all sport the same iPhone X design complete with Face ID functionality. Several reports have claimed that the 2018 iPhones will be cheaper than expected, and now a top industry watcher has chimed in with more good news.