All YouTube users will soon get a new way of identifying themselves. The company announced today that @name handles will be used across the platform, a convention that’s common elsewhere on the internet but a departure for YouTube.
Every YouTube user will have a unique handle that applies across the platform, from channel pages to Shorts, YouTube’s TikTok competitor. Users can use a handle to mention others in comments, video descriptions, titles, and more, which YouTube says will make it easier for creators to reach audiences and increase visibility.
