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Vudu starts streaming free, ad-supported ‘Movies on Us’

October 20, 2016

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Walmart-owned video rental streaming service Vudu has a plan to entice new users: the freemium model. Vudu quietly rolled out a new service called Movies On Us that, as its name suggests, provides free movies to Vudu users.

Why this matters: Just like Spotify’s free tier, Vudu’s new ad-supported service is a way to encourage more people to create accounts on the streaming service, with the hope being that further down the road those same users will turn to the rental section and pay up for a premium experience over what the free tier has to offer.

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