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Why Twitter Actually Is a Media Company

October 17, 2016

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 If you are among the 73% of American adults who don’t log in to Twitter at least once a month, you can be forgiven for viewing it primarily as a place where presidential candidates launch broadsides and celebrities embarrass themselves.

Twitter is a media company that happens to be based in San Francisco, and it should be structured, led and valued as such. It is no longer a technology-driven hypergrowth unicorn, writes Christopher Mims.

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