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Apple acquires Asaii, a digital music analytics startup

October 15, 2018

Via: Mashable

Since Apple Music launched in 2015, one of its biggest areas of focus has been finding new artists to promote. Whether it’s rolling out a Top Charts dashboard or highlighting a new artist every week, Apple has made it clear it wants music discovery to be easier for everyone.

Now, to help this effort, Apple has reportedly acquired digital music analytics company Asaii for less than $100 million, according to an Axios report.

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