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Back in 2018, Apple acquired a music industry startup called Platoon, which was co-founded by a former iTunes executive. Four years later, Apple has launched a new “Platoon for Artists” app on the App Store, which it says will help up and coming artists manage their careers with things like social tracking, reporting features, and more.
As a refresher, Platoon is focused on working with early-stage artists who are unsigned. For instance, the company worked with Billie Eilish prior to her being signed by Interscope in 2017. Apple acquired the company in 2017 for an undisclosed sum. Platoon is regularly described as a company that “acts like a record label,” even though it technically is not.
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