Music streaming services, Apple Music included, lost over 1 million subscribers in the United Kingdom in this last quarter, according to a survey. Younger consumers are the ones dropping subscriptions the quickest.
A report by Kantar shows that over a million music subscriptions have been canceled in the United Kingdom, as people say they want to save money.
With inflation rising to 9% in the United Kingdom and further rises in the cost of living expected, the rising cancellation rates of music subscriptions is evidence that British households are starting to prioritise the spending of their disposable income.
