In a post on the Apple Developer website today, Apple announced that it is now rolling out two new features for App Store product pages. With these new tools, developers can now create and test different versions of their app’s product page in the App Store.
Apple explains:
Product page optimization. Try out alternate versions of your app’s product page with different icons, screenshots, and app previews to find out which one gets the best results. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store.
