You may have stopped noticing it, but the logo of Amazon’s mobile app hasn’t changed in ages — it simply said “Amazon” over a blue shopping cart on a white background, and it wasn’t exactly modern.
Now, The Verge noticed that the company has a new, more colorful, and frankly just plain nicer “smiley” logo. It’s not yet live everywhere, but it’s visible in a few places, such as the Amazon app page on Apple’s UK App Store.
