Facebook-owned Instagram is expanding way beyond its current breadth of Stories of minute-long video clips and 50 filters piled on top of albums.
IGTV is currently rolling out worldwide on Android and iOS as its own standalone app with access from the original Instagram app as well. Alerts for new videos on IGTV will appear at the top of users’ Instagram feeds.
The viewing experience is straightforward: users have four tabs of “channels” to inspect, all “channels” being content being produced from users such as King Bach all the way to your friends:
