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Instagram announces Subscriptions feature to increase creators’ revenue

July 14, 2022

Via: 9to5Mac

Instagram Subscriptions has yet another feature coming to the social media to help creators increase revenue while also making the app more attractive than its current competitor TikTok. Here’s what’s new.

Instagram Subscriptions was announced this morning by Meta’s CEO Mark Zuckerberg. According to him, creators will have a destination for subscriber-only content on their profiles, post exclusive Reels for subscribers, and share feed posts that only subscribers can access.

It’s been a while since Instagram has been rumored to introduce subscriptions. Reverse engineer Alessandro Paluzzi already teased that the company was working on Exclusive Stories.

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