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Instagram announces visual refresh with brighter icon, new typography, no iPad app

May 23, 2022

Via: 9to5Mac
Instagram, the photo-sharing social network that lacks the resources required to develop an iPad app, is now introducing a visual refresh to its app. Apart from a brighter icon, the company has also developed its own typography, while highlighting its focus on creators.

“Our vibrant gradient was reimagined using an innovative 3D modeling process to make it feel illuminated and alive. The Instagram gradient, made up of our brand colors, is the foundation of our complete color system,” says Instagram in a press release. “Through illumination, the gradient signals moments of discovery in our marketing, logo and even in-app as seen in Create mode, stickers and Instagram Story rings.”

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