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Instagram wants you to scroll forever as it now shows posts from strangers in your feed

August 20, 2020

Instagram is rolling out a new feature called “suggested posts” that will appear when you’ve finished reading recent posts from those you follow. These posts will be related to what you normally see. Luckily, these won’t include IGTV or Reels posts. However, these will come from accounts you don’t follow and will sometimes include ads.

The Verge reports that suggested posts won’t be the same ones that show up in Explore. Julian Gutman, head of product at Instagram Home says that Suggested Posts will include content that people already follow, whereas Explore aims to point people toward adjacent content.

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