Outlook is a popular email service from Microsoft. It has around 500 million users around the world. Since anyone can use Outlook for free, the platform shows some ads for users. However, it seems that Microsoft is making its ads strategy more aggressive for users of Outlook’s iOS and Android apps.
For those not familiar, Outlook provides two filter options for the inbox. The first option, which is named “Focused,” shows only emails that are considered important, while “Other” shows all emails. Previously, the Outlook app showed advertisements only in the “Other” tab for free users.
