Now seems like the worst time to announce that more ads are coming to Instagram considering the backlash the platform has experienced over its increased focus on video content (via TechCrunch). But Instagram’s doing it anyway, which means we’re going to start seeing ads on the Explore tab and in profiles.
We already get ads when scrolling through feeds on the Explore page, but now, Instagram says businesses can put ads on the Explore homepage as well, which is the grid of photos and videos you land on when first opening the tab. If you’re curious as to what this might look like, Instagram provided an example that shows a large ad taking up a pretty big portion of the Explore grid.
