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Podcasts now support comments on Spotify; should Apple do the same?

July 9, 2024

Via: BGR

Today Spotify is debuting a big change for podcasts on its platform: comments. Now listeners can comment on any episode inside the Spotify app and creators can respond to their audience with ease.

Comments rolling out now on Spotify podcasts

Our new Comments feature expands on the Q&A and polls functionality we introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time. And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there’s been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.

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