Spotify, the world’s most popular music streaming service, continued to post impressive subscriber numbers in recent months and the final quarter of 2020 was no different.
Spotify now has 345 million active users
The Swedish streaming platform ended the year with 155 million paid subscribers, up from 144 million in September and 124 million in late 2019, therefore representing strong year-on-year growth of 24%.
Unlike Apple Music and Tidal, Spotify also offers its customers a free, ad-supported tier which is particularly popular in developing regions. That service now boasts 199 million users, an increase of 30% from the 153 million reported in late 2019.