These days privacy online feels like an unattainable dream. Everything you do becomes data for companies, which sell that data to affiliates, which then sell your data back to you in the form of targeted ads and personalized recommendations. That is just how things are. But what if it didn’t have to be?
Last week, I met with a team from Canopy, a tech startup that’s created a software developer kit that it hopes will enable companies to create personalized experiences without compromising your privacy. As a proof of concept, earlier this week, the company launched its first app, Tonic.
