TikTok is now labeling state-affiliated media in more than 40 new markets, including the US, Canada and much of Europe, the social media company said Wednesday. It’s an extension of a pilot program run in Belarus, Russia and Ukraine in 2022.
TikTok said its policy is to label accounts “whose editorial output or decision-making process is subject to control or influence by a government.” The policy will be expanded even further at a later date, the company said. Accounts labeled as state affiliated will have an opportunity to appeal.
