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TikTok versus Reels battle set to intensify as Instagram tries new experiment

July 1, 2022

Via: 9to5Mac

The video shorts battle of TikTok versus Reels looks set to intensify. After Instagram essentially copied the 15- to 60-second video short feature from TikTok, branding them as Reels, the company is now considering turning all Instagram videos into Reels. What would that mean … ?

Reels differ from normal Instagram videos in three main ways:

  • Creators get access to a music library, more filters, and editing tools
  • Other users can include your original audio in their videos
  • Other users can create a remix which includes your reel

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