Facebook is a for-profit organization and some form of ads inside WhatsApp has been inevitable since the day it bought the messaging platform. Now, after previously confirming plans for monetization, the social media giant has announced that WhatsApp ads will begin rolling out in 2020.
Corroborating previous information, it was confirmed during the annual Facebook Marketing Summit that the first ads will be implemented into the Instagram Stories-like Status feature. Like regular posts, the ads will occupy the entire screen, but rather than displaying the contact’s name WhatsApp will showcase the name of the company. Also, a swipe up link will be included.