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Will Bing and Edge become the center of the Microsoft universe?

May 11, 2023

Microsoft has long failed in Internet search and browsing. The company has spent plenty of time, money, marketing and development resources to catch up — to no avail.

In search, Google has a stranglehold with 85% of the worldwide search market share in the first quarter of 2023, compared to 9% for Bing. In browsing, Edge fares even worse: it accounts for a 5% market share compared to 64% for Chrome and 20% for Safari. That’s a far cry from 2003, when Internet Explorer had a 95% market share.

You might think that after several decades of trying to dominate search and web browsing, Microsoft would finally throw in the towel. Instead, it is doubling down, making Bing and Edge the center of its universe.

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