It seems that short video formats are on the rise, as YouTube has decided to launch Shorts – a new 15-second format, aimed to take advantage of the power of smartphones, and give Tik-Tok a run for its money.
“Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” reads the description on YouTube’s official blog. Apparently, Google is launching an early beta of Shorts in India, in order to evaluate its performance and the initial reception.
