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2020 Is Mobile! Here’s How to Adjust Your Strategy & Leverage the Benefits

May 18, 2020


Tips & Tricks on How to Tap into the Power of Mobile Devices to Increase Sales and Improve Engagement

There’s not much of your daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant?

Because, out of today’s 4.39 billion internet users, more than 3.5 billion people enjoy their favorite online content on their mobile devices

According to the 2019 Adobe Brand Content Survey, not optimizing your content for all screens and devices will lead to losing a significant part of your younger audience. 

So, creating articles, blog posts, emails, and other types of online customer interaction with a screen size responsive design in mind is vital in 2020. You need to think mobile!

When it comes to customer support, 78% of the 1,900 consumers interviewed by Genesys use mobile devices. What’s more, no less than 90% of millennials use their phones to interact with their favorite brands.

Design with the Mobile User in Mind 

The shift to mobile is clear: The global population uses mobile devices, computers, and laptops almost equally to engage with a business. 

So, what else can you do to ensure that your website is mobile friendly?

First, you need to make sure that your site loads at the proper speed on both desktops and phones. Your menu should be easy to use, with big buttons and clear navigation options. When it comes to content, you should keep the text short and use images sparsely.

Other Ways to Leverage the Benefits of Mobile-Enthusiast Customers

Apart from making their websites mobile-responsive, more and more businesses invest in mobile apps to engage with customers on the go. This is a very effective way to increase loyalty by rewarding your customers with small incentives every time they’re using the app.

For example, McDonald’s offers special discounts for its app users. Starbucks has a similar strategy, rewarding its clients with personalized deals when using the mobile application

If this type of loyalty program fits your business, the great news is that you don’t have to hire a development team to create your own app. Today, you can use tools like Appy Pie, Build Fire, or Como to build an application. To use one of these tools, you don’t need previous coding experience or knowledge. 

Launching Your First Mobile Advertising Campaign

The next step is to ensure that your app is getting enough downloads. You need to spread the word among your customers—and advertising with the mobile user in mind is a great way to do that. But when it comes to creating a successful mobile display campaign that drives more traffic and increases sales, you should:

#1. Design for smaller screens and write shorter, more concise content.

#2. Keep in mind that people search differently on mobile devices. They are typing shorter words, so you might need to adjust your SEO strategy.

#3. Embrace video advertising as it can deliver a 5x higher engagement rate.

#4. Address the younger audience with in-game adds.

#5. Give SMS marketing a go.

#6. Track your results and apply the needed tweaks based on your customers’ behavior.

Mobile technology can help you better target your audience, increase revenue, and strengthen loyalty. But it can also improve your employee’s engagement and productivity if integrated into the workplace. For instance:

  • Instant messaging apps can improve collaboration
  • Group chats might increase motivation 
  • Scanning programs on phones can reduce the time needed to email documents
  • Voice assistants can help your teams get more done faster

Your Mobile Journey Has Just Begun

These are just a few examples of how you can leverage the benefits of smartphones to increase engagement rates for both your clients and your workforce. But this barely scratches the surface of what this type of technology can do for your company. Go on and explore more Mobile Curated articles and discover the latest trends, news, and events that influence this ever-evolving environment.

Are you ready to take your mobile adventures to the next level? Find out what tool offers the best quality video-calls