As we head toward the end of the year, Apple has responded to one of the more frequent requests its App Store developers make in the form of more flexibility when it comes to setting prices. Developers will also gain new flexibility to manage pricing globally and can expect additional tools, which Apple will begin rolling out today and throughout 2023.
Developers gain better pricing controls
The big change Apple made is to give developers 700 additional price points to use when setting prices for their apps. The latest move is the biggest improvement involving price capabilities Apple has made since the launch of the App Store.
