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Apple had the worst first quarter in European smartphone market in five years

June 12, 2019

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While Apple’s hardship in markets like China and India has been well-documented and much discussed in the last year or so, tracking a worrying trend of declining sales numbers and stagnant profits, the International Data Corporation (IDC) is out today with a report that sheds light on the company’s troubles across a different region.

Unsurprisingly, iPhone shipments took a dive during the first three months of 2019 in Europe, just as they did everywhere else, but Apple’s Q1 market share on the old continent was not only significantly lower than the same figure posted a year ago. Believe it or not, it was the lowest first-quarter result from the Cupertino-based tech giant in the region in no less than five years.

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