Focused on making iPhones more technologically complex (and expensive) than ever, as well as truly independent smartwatches, relatively affordable iPads and crazy powerful iMacs, Apple may have neglected Siri’s progress over the past couple of years.
As such, it probably shouldn’t come as a surprise that the iOS, watchOS, macOS and tvOS-supporting intelligent assistant has started to lose ground to younger, bolder, constantly evolving rivals from Amazon, Google or Microsoft.
