Apple is scaling back on its iPhone 13 supply expectations. With that, the company won’t be able to meet its expected 90 million phones.
Apple Expects Short Demand for iPhone 13
According to an article by Bloomberg, Apple told suppliers the demand for the new iPhone 13 line could fall short of the company’s original expectations amidst constraints on supply. With that, Apple initially planned to ship out 90 million iPhone 13, iPhone 13 mini, iPhone 13 Pro or iPhone 13 Pro Max devices to its consumers. The company, however, decided to cut its production targets.
