T‑Mobile has done something different as it fights for more business customers, offering the first and only US wireless plan to include Apple Business Essentials, a new iPhone 13 for new lines, and more. The service is solidly aimed at smaller companies, even as Apple heads towards becoming a No. 1 enterprise play.
Dialing in the changes
The small business sector is booming in the US, with 5.4 million new business applications filed in 2021. The trend behind the Great Resignation is also seeing a growing number of Americans make like that popular Apple ad and ‘Escape from the Office’ – even at Apple.