AI has become an integral part of every tech company’s pitch to consumers. Fail to hype up machine learning or neural networks when unveiling a new product, and you might as well be hawking hand-cranked calculators. This can lead to overpromising. But judging by its recent WWDC performance, Apple has adopted a smarter and quieter approach.
Sprinkled throughout Apple’s announcements about iOS, iPadOS, and macOS were a number of features and updates that have machine learning at their heart. Some weren’t announced onstage, and some features that almost certainly use AI weren’t identified as such, but here’s a quick recap of the more prominent mentions that we spotted: