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Apple’s insane popularity among teens is showing no sign of a slowdown

April 9, 2019


Apple’s devices are incredibly popular all around the world (with the notable exceptions of China and India lately) and across all age groups, but one category in particular seems outright obsessed with iPhones, according to an extensive recent Piper Jaffray survey.

The investment bank and asset management firm found in the latest installment of a semi-annual research project that a whopping 83 percent of 8,000 US teens interviewed this spring own an iPhone, while 86 percent of responders plan to either stick with or switch to an Apple device for their next mobile gadget purchase. That’s up slightly from 82 percent ownership this time last year, as well as an 84 percent expectation of a future iPhone purchase.

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