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Apple’s market share took a hit thanks to the delayed release of the iPhone X

December 5, 2017

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Following countless reports of supply constraints, it wasn’t much of a surprise when Apple announced that the iPhone X launch would be delayed to early November. If Apple was able to launch the phone on time, it probably would have, because delaying the release by over a month had a significant impact on the company’s market share.

According to a new report from Kantar Worldpanel ComTech, iOS share dipped in several major markets in the three months ending in October 2017 while Android made gains. In the United States, iOS market share dropped 7.6% as Android share jumped 8.2%. iOS share also fell in the five biggest European markets, as well as in Japan.

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