Apple is revamping its international sales strategies “to put a bigger focus on India,” according to a new report from Bloomberg. As part of this reshuffle, India will become its own “sales region” at Apple for the first time.
The report explains that Apple is making the change in light of a recent VP departure:
Apple is making the change after its vice president in charge of India, the Middle East, Mediterranean, East Europe and Africa — Hugues Asseman — recently retired. With his departure, the iPhone maker is promoting its head of India, who reported to Asseman. That executive, Ashish Chowdhary, will now report directly to Michael Fenger, Apple’s head of product sales.