Global smartphone brands are in the process of reporting their earnings for the most recent quarter and research firm IDC has marked the occasion by publishing its latest smartphone market report.
Apple experienced the best quarter in the history of the smartphone
Between October and December 2020, manufacturers shipped 385.9 million smartphones around the world, an increase of 4.3% versus the 369.9 million units shipped in the final quarter of 2019.
Apple experienced phenomenal success thanks to the iPhone 12 series, which started a so-called supercycle and led to shipments of 90.1 million iPhones. That number is up 22.2% year-on-year and is important for several reasons.
