When it comes to success, on the long term, it takes a little bit more than quality products and consistency. Brand loyalty and reputation play a great role, even though they are both rather difficult to achieve. A recent survey shows that LG beats Samsung when it comes to brand reputation, even though the latter is South Korea’s largest conglomerate.
The survey was conducted by the Reputation Institute and published last week. It shows LG on the 48th position, with Samsung dropping out of the top 50 on the 52nd place. While they ranking fluctuated over the past years, a Korea Herald report mentions, last year Samsung was on the 26th (17th in 2015 and 2016, 70th in 2017) and LG on the 41st spot. Meanwhile, Apple is sitting on the 57th place.