Oversaturation: US smartphone ownership reaching peak levels in 2018 says new report

October 1, 2018


The oversaturation of smartphone markets around the globe has been apparent for years, and perhaps the issue is most evident in the largest consumer market on the planet – the USA. But what do the numbers show?

According to the latest data by Pew Research Center, 99% of adult Americans aged 18-49 currently own a cell phone, while 91% of people in the same group are smartphone owners. The total number of US adults who own a cell phone is estimated to be at around 95% and internet adoption stands at 89% (97% for the 18-49 group).

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