Apple has reportedly acquired eye-tracking solutions firm SensoMotoric Instruments.
According to MacRumors, the German computer vision company recently filed documents outlining new articles of incorporation, and stripped its website of information about its products.
Founded in 1991, SMI is focused on scientific and professional eye-tracking research solutions, virtual and augmented reality applications, and OEM integrations.
Technology based on dark pupil and corneal reflection tracking can be embedded into head-mounted displays, simulators, cars, computers—perhaps even smartphones.